Radhe forces to re-think on big-screen premieres on OTT after a huge disappointment

Actor Salman Khan is one of the superstar of film industry. His fan following could be seen in theaters on release of his movies. But for some years, his popularity as a good actor is decreasing. Fans are not liking his content as they found it repeated plot of story, unfunny dialogues and illogical action scenes.

Salman need to try something different which attracts the new generation otherwise the result will be same as Radhe: Your Most Wanted Bhai. The abject rejection of his latest film Radhe left the film trade shocked. Even his staunchest fans couldn’t rise the IMDb rating which is 1.7 out of 10.

Sharing the experience of OTT release of an A actor’s film, an executive from a  leading  OTT platform told,

“It’s not  only Radhe  which  has been badly  received  on the digital  platform. Prior to that other made-for-cinema  products  like Akshay Kumar’s Laxmii,  Varun Dhawan’s Coolie No 1 and that Ishan Khattar-Ananya Pandey film(Kaali Peeli) which were all meant foir cinemas, were rejected  on  OTT.  Maybe it’s time now to see the digital platform as a separate  entity with different requirements from the  big-screen products. Although  Dhamaka  has  a big  A-list star Kartik Aryan in the lead,  it has been specially designed for  the digital  space and  not dragged down from the  big screen to small. So that will work.”

Akshay Kumar’s Sooryavanshi is also going to be release on OTT platform but after seeing the response of Radhe, the film have to be sold at a  much lower price than expected.