Amitabh Bachchan opens up about his social media posts receiving govt notices, says ‘Changes should be done…else’

Amitabh Bachchan has disclosed that he has got government notices about some of his posts on his social media accounts and has been told to make changes to them. The veteran actor implied that these posts might be deleted if he does not accept with the directions.

Amitabh posted a cryptic blog on his Tumblr account on May 11. In the blog, he talked about new government guidelines that bar people social media users with a huge number of followers from promoting something without a disclaimer.

He penned, “There are strict rules and regulations now by the GOI (Government of India) and the ASCI (Advertising Standards Council of India) guidelines, I think that is who they are, who have now given ruling that Influencers – a new terminology for them that put up product pictures with a mention or product pictures, to state that they are the sponsors, promotors etc., or in partnership.”

He further added, “Else it is becoming illegal. So several posts of mine have been given notices that the change should be done…else…ya..!! It’s a tough life ain’t it. And all the ‘biggies’ that are buying out the ‘biggies’ of social media give reasons for incentives, increases etc., on the numbers – for that is what brings them the commercial…”

Amitabh also told trolling is deemed an asset in such cases because it encourages debate and keeps the topic alive, boosting numbers. He wrote, “The more you abuse me the more you criticise me the more I shall rise!!- Famous words of the determination of a great businessman that rewrote success history in the corporate world of this country and enacted by Bhaiyu in film.” Bhaiyu is Amitabh’s nickname for his son Abhishek Bachchan, who had enacted a role inspired by Dhirubhai Ambani unconfirmed in the 2007 movie Guru.

Amitabh posted a post about the new guidelines on his Instagram account as well, writing alongside a image of himself, “cropped, adjusted in keeping with the new laws of the ASCI…But soon the actuals shall be about, telling the tale of the pic.”